KIDS pillsbury kids act analysis
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Pillsbury — House Passage of KIDS Act Package
retrieved 2026-06-28
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House Passes Bipartisan KIDS Act Package, Setting Up Senate Debate on Youth Privacy, Platform Design and AI Chatbot Safety
By Anne M. Voigts, Shruti Bhutani Arora, Craig J. Saperstein, Jenna Reed, Nathan D. Banks
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By Anne M. Voigts, Shruti Bhutani Arora, Craig J. Saperstein, Jenna Reed, Nathan D. Banks
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House Energy and Commerce Committee leaders released revised legislative text for a bipartisan Kids Internet and Digital Safety Act, or KIDS Act, that combines a broad set of youth online safety, privacy, AI, gaming, messaging, age verification and data broker measures into one package.
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The House-passed COPPA 2.0 provisions would significantly expand federal children’s privacy obligations by bringing 13-year-olds into COPPA’s “child” category, creating teen protections through age 17, adding a “should have known” knowledge standard, imposing restrictions on individual-specific advertising to children and teens, and imposing new data access, deletion, correction, retention and consent obligations.
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The package narrows some earlier state-law preemption concerns by using a conflicts-based standard and preserving state laws that provide greater protection, but companies should not assume the bill would create a single national compliance standard. Differences with the Senate version of KOSA, particularly around duty of care, remain a key issue to watch.
06.30.26
On June 22, 2026, House Energy and Commerce Committee Chairman Brett Guthrie and Ranking Member Frank Pallone released revised legislative text for the Kids Internet and Digital Safety Act (“KIDS Act” or “H.R. 7757”), following a bipartisan agreement on the package. The revised text follows months of negotiation after the bill advanced out of committee in March and marks a significant renewed effort to move federal children’s online safety legislation through Congress.
On June 29, 2026, the House passed H.R. 7757, as amended, under suspension of the rules by a 267-117 vote. The bill now moves to the Senate, where lawmakers will need to resolve differences with Senate proposals addressing youth privacy, platform design, online safety and AI.
The package is notable not only for its bipartisan support, but also for its breadth. It combines portions of the Kids Online Safety Act, COPPA 2.0, the Safe Messaging for Kids Act, the SPY Kids Act, the Safer GAMING Act, the SAFE Bots Act, data broker disclosure provisions, online safety education and research measures, and other youth safety proposals. For companies, compliance obligations under the bill would not be limited to traditional children’s privacy, but would reach platform design, recommendation systems, advertising, data brokerage, AI chatbot interactions, gaming, messaging features, age-related controls and data governance.
For companies, the immediate significance is not whether every provision survives unchanged, but the larger compliance themes now driving the federal child-safety debate: broader age bands, a constructive knowledge standard, youth advertising limits, chatbot safeguards, data-transfer transparency and a preemption structure that may preserve significant state-law obligations.
A Broader Federal Package, Not Just KOSA
The revised KIDS Act reflects a legislative strategy that attempts to address online safety through multiple targeted obligations rather than a single comprehensive privacy law. The bill would create or amend requirements for covered online platforms, online video game providers, chatbot providers, data brokers and operators subject to COPPA.
For covered platforms, the bill would require safeguards for users known to be minors, including tools to limit communications from other users, restrict profile and personal information recommendations, control online status visibility, limit design features that allegedly result in compulsive usage, restrict geolocation sharing and provide controls for personalized recommendation systems. The bill would also require these safeguards to default to the most protective available privacy and safety setting for minors.